What I most liked about this advertisement was how informative it was. It showed the picture of the orange, and it looked like a very good orange. The orange was peeled and sliced in a way in which I have never seen before and it looked very scrumptious. Also, there were multiple areas on the page where there was writing. And not just a sentence, there were full paragraphs. This is what was most intriguing to me about older food advertisements was the amount of writing they had. Today’s ads have very little writing. The “in” thing to do is to come up with sayings or phrases and have that be all it takes to sell the product, but these ads literally have three or four paragraphs explaining why their product is better. I think the reason for this is that back in the 1950’s and 1960’s, or even before then, people were living life at a slower pace. They probably took the time to sit down and read the ads, where people today are too busy to read full sentences. Or we act like we are too busy, but really we may just be lazy. Also, there is an illustration of a mother who is holding the orange behind her back , and a child who is trying to get the orange from her. It shows that people who use this product may be playful, or youthful. I believe that in this way ads of the past are similar to ads of today, and possibly the future.
Powell, Lisa. ""Nutritional Content of Television Food Advertisements Seen by Children and Adolescents in the United States"." Pediatrics 120Sep 2007 576. 19 May 2008
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